E-commerce marketing is the hardest part for online seller-newbies. Our topic for today is how to generate your first sale in 5 steps. It’s all about traffic generation, customers’ trust improvement, and some other e-commerce marketing strategies and tips.
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♦Create official store pages on social media
For some of you this advice might sound a bit obvious, but however, I should have mentioned it. You should create accounts at least on Instagram and Facebook and link them with your webstore.
♦Start your first campaigns in FB and IG
Start traffic campaigns to your FB and IG pages before testing other goals. This way you will see what products are more interesting for your potential buyers and what are the characteristics of your target audience. Also, this will help to grow the number of your subscribers.
♦Write posts on your blog
I believe that almost every dropshipping store should have its own blog with articles which would be interesting to its target audience. The first reason is that you can get free organic traffic, which will probably convert in your purchasers. As for our stores around 30 percents of our sales are from organics. And it costs us nothing.
♦Generate more traffic with SEO optimization & Google Ads
Don’t ignore SEO optimization which will bring you organic sales. It will also be helpful for your Google Shopping campaigns, which are the best in sales and traffic generation especially if you have chosen the trending niche products. It’s really the best way to get your first sales. Moreover, make sure that you have already set up your Google Analytics tag and created your audiences.
♦Use email marketing
Collect emails from all of your dropshipping store visitors. You will be able to use these emails by creating custom and lookalike audiences in Facebook and Google campaigns, but first of all, it’s the best way to remind people about the store and invite them to your special sales with emails.
Thank you for watching this video. I hope you liked it. So, now I want to ask you about your first sale, when and how did you get it? Write your answer in the comments below! Hope we’ve helped you somehow to learn e-commerce marketing!