Dropshipping product pages need optimization as any other product pages do! Do your clients leave your dropshipping stores without making any purchase? One of the main reasons could be your product page appearance. In this video, I will teach you how to make your single product pages look professional and trustable.
👉Keyword Planner: https://adwords.google.com/home/tools/keyword-planner/
👉Tables Generator: http://www.tablesgenerator.com
👉AliDropship Plugin: http://bit.ly/AliDropship_Plugin_info
I will explain everything using our store product pages. Most of our Dropshipping Stores work on WordPress. And we use AliDropship plugin to import products from AliExpress. Even if you use a different platform or plugin, this video will be very useful! Our tips:
1. A good Product name should be readable and short without any extra words you might see on AliExpress.
2. Use searchable keywords in the title. Keyword planner will help you with that. The product name is important for your SEO optimization as well.
3. Don’t leave the original AliExpress Permalink. You can exclude a number of types or colors because it can be changed in the future.
4. Be careful and inventive with your description and try to use your customers’ language. It’s better when you keep the same writing style on all of the single product pages. And, of course, check for the grammar/spelling mistakes!
5. Do not include any images in the Product Description field – it will bring a touch of comfortable minimalism to your store. All photos of an item should be displayed in the Gallery and Variations sections.
6. Try to make your “Size Charts” look awesome and stylish. You can create all your charts in tablesgenerator.com. Use the type of metric system that your potential clients use.
7. What about our gallery? Our customers shouldn’t see any extra texts or AliExpress store logos. As long as I use AliDropship Plugin I can delete this logo at once using Image Editor.
8. Be careful with your product category. No T-Shirts in Slippers category. If you have only thematic categories (Kittens and Rabbits), you also need to create your product categories like Hoodies, Mugs, T-Shirts to make your store more convenient for your customers.
9. Avoid a suspicious number of orders especially in new arrivals category. The inconsistency between the number of product orders and its availability period seriously hurts the store’s trustability.
10. Make sure that your discounts are reasonable. Online shoppers can’t trust a store that manipulates them so obviously, and such price games can seriously damage the seller’s reputation.
11. Since I use AliDropship Plugin I have imported not only products but also reviews from AliExpress. Having your reviews imported try to look them through. Some untranslated misspelled words and negative feedback could occasionally sneak in.
12. The more pictures you put in reviews the more loyal your customer will be. Don’t forget to update your reviews from time to time.
The better your product page is the more purchases you get from your dropshipping store! After such a product page optimization our stores show better results and our profit growths. Now it’s your turn to start earning more! This is probably why you’ve started dropshipping!