Dropshipping: Niche Store VS General Store. Which To Choose?!
Are you on your way to starting your own online business? Don’t know if should choose a general or a niche dropshipping store? Here are five reasons to build a niche dropshipping store!
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➤➤➤Order niche research for your dropshipping store: http://bit.ly/Get_Niche_Reseach
Hello! My name is Helen. I’m one of Dropship Club members and today I’ll explain how to make money by dropshipping niche products! Don’t forget to subscribe to our channel and join Dropship Club!
❓ What Does a Dropshipping Store Mean?
To make the story short, a dropshipping store is an online website showing the products from your suppliers. You don’t have to produce or even stock these items. After your store visitors place orders, you forward them to your suppliers, and they send the items directly to your customers. All you need to do is choose what you want to sell, find these products, upload product pictures and descriptions to your cool website and get some traffic! We have a guide on how to do it on your own. We also offer some tips with the details on where you can order a ready-to-go store. Check the links under this video!
❓ Niche or General?
A general store consists of a large number of products of different types like Amazon or Walmart. Niche store products have one specific idea in common and are devoted to a special hobby or interest. For example, a store for cat lovers. So, why is it better to build a niche store rather than a general one? Here are five reasons to convince you!
❗ Reason #1 Start Focused, Expand Later
When Jeff Bezos first launched Amazon, he only sold books. He recognized that while bookstores could only hold a few hundred books due to their small retail space, with a virtual store, the possibilities were endless. Then he started adding some other types of products and eventually came to build one of the biggest marketplaces where everyone can buy almost everything. But it was a long way from a niche store to a general one.
You’re not stuck with the niche you start in. You can always expand into other categories.
❗ Reason #2 Easier Targeting
For example, it’s better to have a CrossFit store rather than a store with all kinds of fitness clothing and gear. This way, you can focus your targeting settings on those who are interested in CrossFit and their specific needs. Just do some analysis to build the perfect store for your audience.
❗ Reason #3 More Loyal Audience
When store visitors notice that you have everything they might need based on their interests, you win their loyalty. Of course, you should provide good customer services and develop a customer loyalty program. A series of Email follow-ups can help you a lot with this. Check dropship.club for more info.
❗ Reason #4 Better SEO Ranking
Ranking in search engines for niche keywords is much easier than ranking for general keywords. You’re more likely to rank for the keyword ‘running’ than ‘fitness.’ In addition, when creating a niche store, you also have a strong understanding of what type of content your audience would find valuable. Your thematic blog posts might bring you good traffic from the target audience, followed by sales. It won’t be too difficult to create some quality content if you know the subject.
❗ Reason #5 Less Competition
Once, Sam Walton, founder of Walmart said, ‘If everybody is doing it one way, there’s a good chance that you can find your niche by going exactly in the opposite direction”. Walmart is focused on providing the best price possible. This is an example of a niche based on audience interest in cost-efficiency. So, specific niches typically have less competition than general ones.
If you want to launch your dropshipping store without any effort, the AliDropship team can create it for you. Use our coupon with a 20% discount and order a custom store!
If you need some assistance with choosing your perfect niche, our experts can help you with that and provide you with three options. Just go to our website dropship.club and check our Services section.
Thanks for watching! See you in the next video! Bye!