Step 5.4. Create and set up your store accounts in social networks: Pinterest
Pinterest is a powerful platform that is used to search for interesting and useful business and hobby ideas or to compile shopping or wish lists. This article will tell you how to correctly create Pinterest account for your store to promote your products with its help.
Step 1. Create a business profile on Pinterest
Fill in 4 suggested fields: email, password, account name (name of your store) and your site type. Press ‘Create Account’ button.
Choose a language and a country. If your target audience is English-speaking, choose English. Press ‘Next.
Add the link to your store and press ‘Next’ again.
Choose 5 interests – basing on your choice, Pinterest will suggest you some boards (compilation of posts). Done!
Add Pinterest extension to your browser – just select ‘Get It Now’. You can miss this step, of course, but this extension is really useful for collecting ideas for your store promotion on the web.
Step 2. Edit your store profile and make it look perfect
Go to the profile settings.
Set up main settings.
- Business Account Basics
This section contains all the basic account settings that you can adjust: email, password, language, location, type of account, contact name.
Here you’re offered to change the Business Name, if you like, upload the profile avatar, change the username and set the location.
To upload the avatar, click ‘Choose Picture’ and choose any pic from your computer.
We strongly recommend to use your store logo as the profile avatar – Pinterest users will easily recognize your store’s posts (called pins) this way.
To learn more about your store, potential customers usually look through your store profile. So, fill out the ‘About you’ field for them and mention your store benefits.
Save changes by clicking ‘Save settings’. Other profile settings are optional.
Step 3. Create your first board and make some pins.
Posts on Pinterest (pins) are divided into groups by themes. It makes it easier to navigate through the ocean of pins and pick ideas for yourself. To create such a group or so-called ‘board’, press ‘Create Board’ button.
Assign a name to the board and click ‘Create’.
In our Pinterest account, we name boards after our store categories. For example, our demo dropshipping store has such a category as ‘Cute Stationery’, so we’ll create such a board in our Pinterest account and fill it with pins featuring stationery we sell. Such method of organizing pins and boards is pretty effective as your profile visitor can see all your products from one category a once.
Let’s flood your boards with pins! For that, go to the chosen board and choose a product photo you want to place here.
Give a detailed description with keywords: mention product title, price, material (same as on the site), free worldwide delivery. Tell how to contact you to buy this item – leave the link to it.
Pinterest recommends publishing vertical images of 2:3 or 1:3.5 ratio and the minimum width of 600 px. These pics do show up.
The majority of Pinterest users are women – 80% – and 50% of them are moms. So, keep in mind that they are your active audience here and present your account content in a relevant way.
After you’ve added several pins to your board, they will make your profile ‘head photo’.
Step 4. Verificate your shop account to collect data for analytics.
Pinterest opens up an opportunity to get statistic data on how users interact with your pins and boards. Look through that data regularly. Here’s what you can learn from it:
- Which boards and pins are most popular among your profile visitors
- Which of your pins people save to their boards
- Who is your target audience on Pinterest – gender, age, location, interests
- Which devices people use to save your pins
To get info on click-through to your shop, start this easy verification. Go to ‘Analytics’ tab and select ‘Confirm Website’.
You’ll see the script to paste to your store code (don’t be afraid, we’ll tell you how, it’s really easy). Copy this script.
Open Dashboard of your store and go to ‘Customization’.
Choose ‘Head’ section and paste the copied script to the field as shown below:
Then refresh Pinterest page of ‘Analytics’ section. If site verification window is gone, the verification was successful. Promote your store account basing on ‘Analytics’ data.