Step 18. Setup Google Analytics tracking
E-commerce is a highly competitive business area. To stay on top, online entrepreneurs need to analyze the number of sales, revenues, products sold and many other factors to correct their strategy.
The most popular online analytics tool is Google Analytics.
- It is free and powerful
- It can give you numerous valuable insights about the users of your website
- It also tells you how many of your visitors convert to customers
- It reveals whether your marketing strategy is effective enough.