Step 5.1. Create and set up your store accounts in social networks: Facebook Business Page

The most financially reliable audience can be found on Facebook. According to recent data, there are 2 age groups prevailing here: from 24 to 44 (67,9%) and 45+ (26,2%). As you see, 94.1% of Facebook users are adults. So, don’t miss an opportunity to get in touch with such a great audience and sell them your products! This guide will explain to you how to create Facebook Business Page for this purpose.

As an example, we will show our demo dropshipping store ikawaiishop.com.

To start Business Page creation, go to the main Facebook page, click on the arrow button in the top right corner and select ‘Create page’ option.

Step 1. Choose Business page category

The opened window will show you available Business Page types:

‘Business or Brand’ category is suitable for an online store – select it by clicking ‘Get Started’.

Step 2. Make up your Business Page name

All in all, the reason why you create Business Page is to promote your dropshipping store. That’s why you need to name this page after it.

This name will be shown on Business Page right under the avatar and in all posts you publish.

Step 3. Create a username for Business Page

In fact, a username is a web address (URL) of your Business Page. It is like a domain name of your site but only on Facebook.

For example, our Facebook username will be ikawaiishop.

What requirements usernames must meet:

  • A username should be available (not in use)
  • Only Latin letters, numerical symbols, and dots can be used
  • Maximum username length is 50 characters

To create a username, click ‘Create Page @username’.

Enter a desired username in the opened window. If it’s not in use and meet all requirements, you’ll see a green tick icon on the right. Push ‘Create Username’ button.

Step 4. Add your page info

Click on the opened tab and select ‘Edit Page Info’.

Fill in all necessary fields – info from them will be displayed on your Business page.

Select ‘Always Open’ in ‘Hours’ section as web stores are usually open 24/7.

Click ‘See all information’.

You will see all the fields to fill out.

Step 5. Add photo and page cover

A photo is a pic displayed on the left of your page. As you’re going to promote your dropshipping store with this page, put your store’s logo as the photo.

Its size should be 170×170 px minimum (on a smartphone this photo will shrink to 128×128 px)

One of the most common problems you could face is the photo’s quality. Facebook contracts it, so to get the photo of higher resolution, upload it in png format.

To add a photo, click ‘Upload Photo’.

Then your photo avatar will appear on your page and in your timeline.  

Besides your store’s Business Page, this avatar will be displayed next to ads you will launch via Facebook as well as next to all published posts.

Page cover

When users visit your page, the cover is the first thing they see. So, with its help, you have 3-5 seconds to explain to people what your page is about (or what you offer here).

A right cover should tell about your store’s focus and benefits.

As for our page cover, it says that ikawaiishop sells more than 200 items and has free shipping to 185 countries.

What’s the size of Facebook page cover?

They changed page cover size in January 2017, so, at the moment, it is 820(W) x 312 (H) px.

If you visit the Facebook page from a smartphone, the cover will be cut to 560×312 px. Another part of the cover will not be seen.

To save the quality of the cover, upload it in png format.

Well, how to add the cover?

It’s simple: click on ‘Upload photo/video’.

Just upload a picture of the right size – and it will appear on the page and in the timeline.

If you want to get additional traffic to your site, click on your page avatar and cover and add the link to your site in the description.

How to make a cover for a Business page?

If you don’t have designing skills, you can use Canva service.

This free online editor offers free templates that you can edit according to your liking: change a pic, add icons, text, etc.

Step 6. Add call-to-action button

Facebook has 5 categories with 1 or more button variants in each (12 variants in total).

The most suitable button for a dropshipping store is ‘To the shop’. To add this button, press ‘Edit button’.

Choose the needed call to action and paste the link to your site.

Step 7. Edit your page

To proceed to page editing settings, select ‘Settings’ tab in the top right corner.

Basic Business Page settings are in front of you.

Oh! What to do with all this stuff and how to edit your page correctly?

Let’s look more closely at the main settings you will need.

  1. General

Page visibility

All created pages are available for the public by default. If you want to hide your page, change visibility status by clicking ‘Edit’.

Visitor posts

You can prohibit or allow publishing to the page. We recommend to allow it – but put the tick ‘Review posts before they appear on the page’.

Messages

We strongly encourage you to allow people to send you messages. Your page will display your response speed.

Similar pages suggestions

A user might follow some pages similar to yours, and he’ll be offered to follow your page as well if you have this function turned on.

  1. Messaging

If you’ve allowed users to send you messages, in this tab, you’ll be able to create 3 types of automatic responses:

  1. Send instant messages to anyone who messages your page
  2. Stay responsive when you don’t have access to your computer or phone
  3. Show a Messenger greeting

You could edit and personalize these messages automatically inserting user’s name and surname.

No doubt, this function is extremely convenient! Automatic responses kinda tell visitors that this page is “alive” and they are answered back – all this increases trustability.

  1. Edit Page

On your page’s left, there’s a menu you can edit: add or delete menu items.

You can edit these items yourself or choose one of the suggested templates. We believe that the most suitable of them is the ‘Shopping’ template (at least, for a dropshipping store). To add a menu item to it, press ‘Add a tab’.

Now you can choose any additional tabs such as:

  • Events
  • Live Videos
  • Notes
  • Offers
  • Services
  • Shop

‘Shop’ and “Offers’ menu items are described below:

Shop

With this section, you’ll be able to place your products on your Business Page. When you add products to Facebook, they will be shown in this tab as well as in a separate section of your page.

After a click on your product, a product card appears – it includes photo, title, price, description, ‘send a message’ button and the link to your site.

We advise you to add products to Facebook shop section – in this case, you’ll attract more visitors to your site and get additional sales.

Offers

If you initiate sales or have special offers for your audience, make sure you use this feature.

With ‘Offers’ section, you can create advertising publications and promote them.

What we like about Offers is that you see how many people made use of them. Very handy!

The suggested menu items are not obligatory. If it’s your first time creating a Business Page, we recommend you to fill in all the info and only then to start editing menu items.

  1. Post attribution

All the posts on your page are published on their author’s behalf (logo + name). So, it’s time to decide on whose behalf you want to publish posts: your (your personal account’s) or your page’s.

As you try to promote your dropshipping store, choose ‘Post as [yourstorename]’.

  1. Page roles

After your Business Page creation, you automatically become its administrator – a person who has the total control of the page.

If you want other people to control this page as well – to post content, for example – you can assign them special roles:

  • Admin
  • Editor
  • Moderator
  • Advertiser
  • Analyst
  • Live Contributor

Each role gives certain authorities. For example, an editor is entitled to publish posts and answer comments; an advertiser, in his turn, is allowed to create and run ads but post publishing is not available for him.

Under no circumstances give someone your administrator role. Otherwise, a new administrator might get full control of the page, unassign your role and delete the page.

  1. Instagram

It’s simple: all you need is to connect your Instagram account to your Facebook Business Page. Just log in and enter your login and password.

If you don’t have an Instagram account, you can create one right here.

Yay!

You’ve created a Business Page, but there’s no sense in promoting it or wait for any followers when it’s empty.

Step 8. Add posts to your page.

First, create some posts your audience would like: for example, tell them about products you sell and special discounts.

Don’t forget to entertain your page visitors and make nice posts that would relate to your store theme.

Step 9. Like your page and invite friends to subscribe

If your page is not published yet, it’s high time to do that to get your first followers.

  1. Like your page from your personal account

Your friends will see that you like this page and some of them might follow it (this will work if you have many followers).

  1. Invite your friends to follow this page

Just go to the main page, and you’ll see your friends list with ‘Invite’ buttons. Click on those buttons to send personal invitations.

Congratulations! Now you not only have a Business Page but first followers as well!

If you want to know how to use your new-made Business Page to attract more customers to your site, read this article.

Conclusion

So, to create a Facebook Business Page for a dropshipping store, 9 steps have to be taken:

Step 1. Choose Business page category (type)

Step 2. Make up your Business Page name

Step 3. Create a username for Business Page

Step 4. Add your page info

Step 5. Add photo and page cover

Step 6. Add call-to-action button

Step 7. Edit your page

Step 8. Add posts to your page.

Step 9. Like your page and invite friends to subscribe

Facebook Business Page will help you to build strong relationships with your subscribers, launch ads and get new clients for your dropshipping store.