Step 3. Buy a Domain and Hosting

Every website starts with a domain. It is the very detail that determines the first impression from your site – even before visiting it. This is why any beginning dropshipper should be very scrupulous about a selection of a perfect domain for the store.

What is a domain?

A domain is a name of your website. It is the main part of its URL address.

Look at these websites’ addresses:

  • google.com
  • wikipedia.org
  • example.net

Every domain consists of 2 components:

  • “google”, “wikipedia”, “example” – a name itself, a so-called Second Level Domain.

This is a word or a word combination that represents your website and someway reflects the essence of your business.

  • ‘‘.com”, “.org”, “.net” are Top Level Domains.

There exist a limited number of top-level domains, so you don’t need to reinvent the wheel here. Just follow the basic rules and choose from one of the options available.

How to choose a top level domain?

Traditionally, top level domains demonstrate the type of an organization that uses them. The most common ones are .com, .co, .biz, .net, .org, .info, .edu.

There are also a number of country-specific top-level domains, for example, .in for India, .uk for the United Kingdom, .us for the United States,.ph for the Philippines, etc.

.com domain is generally used by companies and organizations that run some kind of business or hold these websites because of financial purposes. It is considered to be the most popular and trustworthy domain, this is why it is highly demanded by businesses and enterprises worldwide.

Nowadays there is no limit for the stretch of your imagination: .today, .life, .guru… You can even choose such exotic domain names as .surf or .rocks, but we personally recommend choosing the .com domain. It is most common for online stores, trusted and reputable. Our solid experience shows that the best business results are demonstrated by short and keyword-rich names with .com top level domains. So .com domains are not only prestigious but are really more efficient for dropshipping stores.

How to choose a second level domain?

Your second level domain name must show at once what your store sells. It should be easy to remember, so you don’t need extremely long, crackjaw and senseless names.

A common practice is to use the store name as the second level domain to strengthen the company’s branding. If it is not possible, you can change the main store keyword a bit to create a short, memorable and catchy phrase. This trick will help you to get better Google rankings.

When you’re creating your store domain, there are 3 vital things to consider:

  • Your domain must be good for SEO. That means including keywords.
  • It must clearly show what your store is about.
  • It must inspire confidence and look reputable. Avoid silly, random, scary or cheating names.

To choose a domain name, go to a domain generator website. They are usually free.

We recommend the Namemesh generator: it lets you evaluate the appeal of any domain name by several parameters at once and has lots of useful options.

It works the following way: you enter 2-3 keywords separated by space into the search bar and press the ‘Generate’ button. You will see all the possible combinations of these words divided into several categories: common, new, short, fun, etc. So, you’ll get a huge amount of all the possible domains listed on a single page.

To save your time and effort, you can hide the already registered domains, set the preferred domain length and tick the top level domains you’d like.

How to buy a domain?

You can purchase domains on many sites. There are also free domain names, but they are not so good-looking – they are usually long and hard to remember.

At Namemesh you can select the registrar service to buy a domain name. To purchase the chosen domain, you need to go to a registrar site, create an account, provide the necessary details and pay for the purchase. Namemesh has an option that allows checking some most credible and trustworthy registrars that are popular worldwide:

  • GoDaddy
  • Bluehost
  • Iwantmyname
  • 1and1
  • 101Domain
  • NameCheap
  • 123 Reg

We recommend GoDaddy – this registrar is user-friendly, takes special care of security and supports a variety of open source projects.

If you want to save some money and are ready to spend some time, you can check the chosen name within each registrar. The completely identical names can cost differently in different services, so you can find the most favorable price.

How to buy hosting?

A web host is a big computer or server that stores websites. Some giant companies manage their own web servers. Smaller businesses usually simply rent their servers from a hosting provider. It is greatly cheaper and easier.

First, you need to find a reliable and high-performance hosting provider featuring PHP ver. 5.6 or higher and ionCube Loader.

It is better to buy hosting optimized for WordPress-based dropshipping websites. The WordPress platform runs on a lightweight script that’s compatible with nearly all quality web-hosting companies. You can choose from thousands of companies.

The following hosting providers offer one-click WordPress platform installation, loyal pricing, and responsive customer support:

  • HostGator
  • GoDaddy
  • AliDropship

Hosting your website with AliDropship offers many advantages for dropshippers. This hosting solution is perfectly optimized for WordPress-based stores and the dropshipping plugin includes free SSL certificate, installed ionCube loader, free anti-DDoS guard, advanced security system, and some other benefits.

To buy hosting, you need to select the plan that suits you best. They may differ in provided disk space, a number of supported websites and mail addresses, etc. You will have to pay the fee monthly or yearly depending on the hosting provider.