Step 13. Define product categories and create the store menu

In online stores goods are divided into categories forming a structure of the catalog. Categories greatly simplify the search for a necessary product and improve navigation through your store leading to higher conversions.

How to define categories

So, you should decide what criteria will determine why the goods belong to one category or another. You can categorize all products depending on:

  • target audience groups (e.g., for children and adults, for men and women)
  • way of using the goods, seasons (for clothing), etc.
  • brands
  • set of functions, and other significant characteristics.

If the goods are well known to everyone, their categorization is intuitive. For example, if you sell clothing, then customers will definitely guess what goods they can find in such categories as “dresses”, “shirts”, “jeans”, etc. without any detailed descriptions. But if your store presents more specific products, try to formulate names of categories as clearly as possible.

Each page of product categories in the online store is scanned and indexed by the search engines. That’s why their content and names should be relevant to search queries – they serve for search engine optimization.

A good way to find the best categories for your dropshipping store is using Google Adwords. With Keyword Planning tool, you can check various niche related keywords targeting necessary locations and choosing various languages.

Even highly competitive keywords are good for categories if they have enough search volume. So you can select keywords for the main categories and subcategories (if any) that will be presented on your site.

How to create categories and the menu

Each theme already contains more or less universal set of categories suitable for general stores: Costumes, Jewelry, Gifts, T-shirts, etc. But of course, categories in your store may differ.

To add your categories, go to Customization menu => General and click Create button to add default pages and menus.

Then go to Products => Product Categories and select categories you want to edit. You can create your own new categories as well.

If you need to create a subcategory, add its name, select the corresponding parent category and click Add a New Category.

After creating product categories, you can go ahead with organizing your website menus.

There are 5 of them available in the DaVinci theme: Top Menu, Main Menu, and three Footer Menus.

To manage them, go to Appearance => Menus and select a menu to make changes to or create a new one. In the left-hand sidebar, you can check items which you want to add to your menu. Make sure that you see all groups of items. To do this, click Screen Options at the top of the page and check groups you want to add to the menu.

If you want to change the display order of the items, just drag and place them as you need. To make sub items, move them to the right. You can edit them by clicking the down arrow symbol.

Traditionally website menus are organized in the following way:

  • Top Menu includes site pages (Blog, About Us, Policy, Contact Us, etc.)
  • Main Menu includes product categories
  • Footer Menu 1 is for Customer Service pages
  • Footer Menu 2 is for Purchase Info pages
  • Footer Menu 3 is for Company Info pages

The Michelangelo and Rembrandt themes have two menus: Main Menu and Footer Menu. You can manage them the same way as described above for DaVinci menus.

Pay attention that if a category contains no products, it will not be displayed on your homepage or in the store menu at all. You should assign at least one product to each category.

After you have finished editing your menu, check desired display location at the bottom of the page in Menu Settings. Click Save Menu.

That’s all! Now – a fun part – you can move on to choosing and import products to your store.